Marc Jacobs
The Fall 2014 Menswear collection marked a pivotal creative shift for Marc by Marc Jacobs — one that blended playful, psychedelic expression with streetwear, subculture, and art-driven graphics. The season was anchored by a collaboration with Fergus Purcell, whose signature bold, cartoonish motifs became the backbone of the visual language. The lineup dialed up street energy with oversized silhouettes, karate-cargo jackets, platform high-tops, and giant puffers. It channeled a motocross/skate/BMX vibe, speaking directly to MBMJ’s streetwear-savvy male customer — already familiar with this kind of hybridization through other contemporary labels.
Collection: Menswear Spring 2015
Role: Designer
Timeline: 2014 – 2015
Concept & Research: Collaborated with creative directors to define the seasonal narrative, exploring skate and BMX culture, youth subcultures, and graphic streetwear. Contributed to early concept boards that merged athletic silhouettes with bold artistic motifs.
Print & Textile Development: Partnered with Fergus Purcell to adapt his iconic illustrative style into scalable, production-ready graphics. This included placement mapping for jackets, puffers, and streetwear silhouettes.
Silhouette & Garment Design: Worked on developing key statement pieces including karate-cargo jackets, oversized outerwear, and platform high-tops, ensuring that exaggerated proportions remained balanced with functionality.
Production & Execution: Coordinated with patternmakers and production teams to ensure the integrity of prints, silhouettes, and technical construction details. Supported fittings and final runway preparations to maintain design intent.
As a designer on the Menswear team, I was responsible for supporting and shaping the full creative arc of the collection.
Graphic Impact through Collaboration: Fergus Purcell’s art drove the visual identity — bold graphics appearing across puffers, outerwear, and accessories. His collaboration brought subcultural authenticity and a strong point of view.
Streetwear + Sport Hybridization: Drawing from motocross, skate, and BMX influences, the collection fused performance-inspired shapes with high-fashion detailing. Karate-cargo jackets, structured bombers, and high-top sneakers embodied this blend.
The creative strategy behind Fall 2014 was built on three intersecting pillars: Graphic Impact, Streetwear, and Playful Exaggeration.
Playful Exaggeration: The men’s collection leaned into oversized silhouettes — from giant puffers to wide-leg cargos — balanced with wearable proportions to keep the offering commercially grounded.
Collaborating with graphic artists: Translating Fergus Purcell’s iconic style into production-ready garments required close technical and creative alignment.
Bridging culture and commerce: Integrating subcultural references (BMX, skate, motocross) into a high-fashion runway collection reinforced how streetwear narratives can drive commercial momentum.
Mastering silhouette balance: Oversized puffers, karate-cargo jackets, and platform sneakers required precision in proportioning and construction to maintain wearability.